35 Creative Logo Design Ideas (Modern Inspiration) | Envato Tuts+ (2024)

If you’re starting a business, you’re going to need a logo—and not just any old logo, but a smart, creative logo design idea that clearly differentiates you from other businesses in your niche.

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We’ve written 35 Creative Logo Design Ideas as a guide for new businesses like yours to help you identify best practices when it comes to creating an effective logo and to help you tap into the best business logo ideas around today.

We'll start by discussing seven core inspiring logo design trends. Then we share unique, creative logo design ideasfrom Envato Elements andEnvato's Placeit logo maker for each trend!

How to Make a Creative Logo: 6 Essential Tips

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1. Start With Your Brand Identity

A creative logo’s job is to act as the face of a company, but it can’t sum up everything about a company. A logo is just one part of your company’s larger brand identity and grows out of your brand story. Take some time to think about why your company does what it does, who it serves, where and how it'll make a difference, and what it stands for.

Contemplating these questions will help you create an effective brand strategy and create well-considered visuals and messaging that'll support the meaning of your cool logo design and over time make it memorable.

2. Understand the Basic Forms Creative Logos Take

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Before you create your own innovative, creative logo, it's important to know the three basic forms logos take so you can decide which is best for your particular brand. The most creative logos are either:

  • an image-based symbol, e.g. Twitter
  • a text-based symbol, e.g. Google
  • an image and text-based symbol, e.g. Puma

3. Be Aware of the Qualities That Make the Most Creative Logos

Innovative, cool logo design ideas are:

  • simple
  • relevant
  • memorable
  • versatile
  • use colour thoughtfully
  • reference trends intelligently

If you want to learn more about cool, creative logo designs, read the article below:

4. Look to Trends for the Best Creative Logo Design Inspiration

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Trends aren't to be followed blindly, but they’re a great reference point for unique, cool logo design ideas and inspiration. Current trends and styles may:

  • embrace simplicity
  • celebrate colour
  • use typography imaginatively
  • experiment with geometry
  • make creative use of negative space
  • go retro
  • get playful

Later, we’ll look more closely at these inspiring logo designs and show you some cool and innovative logo ideas for businesses that apply them tastefully.

5. Be Aware of the Competition

Studying the logos of businesses both in your niche and outside it is a great way to find the best creative logo design inspiration and to refine your own creative design ideas.

When you look at simple creative logos, ask yourself whether the logos reflect the six qualities of good logo design. If so, how, and if not, how do they deviate? When you look at the logos of companies in your niche, do you see any commonalities between them?

If so, ask yourself how you can buck their trend to differentiate yourself and make your creative logo designs stand out.

6. Experiment

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The best creative ideas for logos probably won’t come to you in your sleep—although they might. More likely, you’ll come up with cool logo creative design ideas through a process of experimentation with some trial and error. If you don’t hit on just the right design immediately, don’t be discouraged—just keep working on your creative design ideas until they’re resolved.

7 Creative Logo Design Ideas and Trends

Here are seven current logo trends with inspiring logo design ideas for each trend from Envato Elements.

Trend 1. Embrace Simplicity

Trend 2. Celebrate Colour

Trend 3. Use Typography Imaginatively

Trend 4. Experiment With Geometry

Trend 5. Make Use of Negative Space

Trend 6. Go Retro

Trend 7. Get Playful

If you've got a bit of experience working with Adobe Illustrator or Photoshop, then Envato Elements has tons of great templates to help you come up with interesting logo ideas. These three examples embody many of the most creative logo ideas we’ve discussed. They all come in EPS and AI file formats, are simple to edit, and can easily be customised to meet your business needs.

Here are some great business logo ideas for those with Photoshop and Illustrator chops:

These are just a few of the great logo templates available at Envato Elements, and you can download as many as you want for one low monthly price.

Design Creative Logos With Placeit’s Logo Maker

Coming up with logo ideas for business isn’t easy. But if you need help, tap into more of the best creative logo design inspiration by checking out the online logo maker at Placeit.

The Logo Maker is a fun, hands-on, low-stress way for design novices to try out various logo creative ideas for business, get familiar with making design decisions, and understand how a logo is put together.Best of all, it’s free and easy to use, though you'll pay a small fee to download your high-quality logo creations.

For tips on how to get the most out of this incredibly versatile logo maker, check out this step-by-step tutorial:

  • How to Design a Simple (Modern) Logo With an Online App (Fast)Nona Blackman04 Feb 2019

Take One of These Creative Logo Ideas for a Spin

In such a crowded marketplace, coming up with cool logo creative ideas isn’t easy, and neither is creating an amazing logo from scratch.

Using the tools at your disposal like the online logo maker from Placeit and the ready-made templates at Envato Elements can give you the best creative logo design inspiration and help you create beautiful logos in no time. So take one of these unique business logo ideas for a spin today.

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35 Creative Logo Design Ideas (Modern Inspiration) | Envato Tuts+ (2024)
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